Two scores on purpose
Atlas Score is absolute market quality: fixed neutral weights on the metric dataset, so ordering does not secretly change per user. Match % is personal: how that metro fits your saved investment persona.
You want both. Absolute score without Match ignores your capital and strategy. Match without absolute context can overfit a thin market that merely agrees with your inputs.
What Match looks at
Persona inputs — budget, cash-flow targets, risk, timeline, and strategy — drive Match. A BRRRR investor and a low-leverage cash-flow investor should not see identical personal rankings even when Atlas Score is shared.
Insights and Why Not
Every recommendation must be explainable. Insights describe why a metro or submarket fits. Why Not surfaces hard blockers and tradeoffs so you can answer partners without opening a chat transcript.
If Why Not is empty, that does not mean perfection — it means no hard blockers; still read Insights for softer tradeoffs.
How to use ranking in a real workflow
- 01
Save a persona
Onboarding captures intent; Settings edits it anytime.
- 02
Browse Explore
Rank metros by Score and Match; open detail for submarkets.
- 03
Read Why Not
Discard cities that fail constraints you will not bend.
- 04
Find deals
Jump to Deal Finder with location seeded; underwrite finalists in Analyst.
What ranking is not
Atlas Score is not a promise of returns, a property appraisal, or a substitute for underwriting an address. It is a market navigation layer so you stop spending months in the wrong inventory.
Financial metrics on a deal — cash flow, cap rate, CoC, DSCR — remain deterministic deal math inside Analyst and the calculators.